Red Motley, who started a very popular magazine known as ‘parade’ in the US said that
“the average person will work himself out just to get an appointment or opportunity to air his view, then blow the opportunity with a poor presentation after the decision-maker has agreed to the interview.”
First of, you don’t convince busy people by rambling on for 40 minutes about features and benefits.
Usually, after such disjointed presentations, neither the person trying to persuade nor the decision maker can summarise what’s just been said.
Having an efficient conversation requires you do your homework, its about being aware that the better you’re prepared, the more persuasive you’ll be when you walk in to discuss your point.
LET YOUR OPPORTUNITY MEET YOU PREPARED.
helping you become…