Let’s look strictly at this point using salespersons or marketers as reference;

Amateur salespeople complain furiously when they are beaten out by a competitor.  How could that customer buy that overpriced, poor-quality product? He must be an out of his mind!

The customer was not an idiot. The complainer was just outperformed by a more competitive salesperson. 

Remember: People don’t buy; they’re sold. In fact, nothing is ever bought. Everything has to be sold.  If you don’t make a strong presentation, you can’t persuade your prospect to buy.

A powerful persuader is like a stage actor playing to a full house. He/She is an artist at making presentations.  They’re entertaining and informative to watch and hear. 

To succeed in business and life you have to make every second of every minute of your “action time” count.

helping you become…


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