The most powerful word in trying to get people to do your bidding is YOU.

The emphasis on YOU marks the difference between manipulative and non-manipulative selling.

Manipulative selling is self-centred. It focuses on what the persuader wants and needs.

Non-manipulative selling is client-centered.  It focuses on the needs and desires of the prospect.

A person who is looking at the business proposition you are offering wants to know just one thing: what’s in it for me?

If you want to add power to your persuasion, personalise every part of your points and propositions to meet your prospect’s own personal needs and wants.

helping you become…


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